I'm a big fan of this formula. They have a glossy finish that doesn't dry down, leaving a nice moisturizing barrier on the lips. They also stain like crazy or at least the colors I own do. I used the sample of "Berry Berry Much" and fell in love with the perfect red color...  before my mom tried to run off with it, haha. I ended up buying "Berry Berry Much" and "Berry Plum Squeeze" as a gift for her. They go on smooth and creamy (the plum color can be a little patchy if not careful). There is a noticeable sweet berry scent too, but it's not too strong.