It's no big secret that Etude House is one of the top brands when it comes to make up. I got myself the brown colour option and it looks great and quite natural if you happen to have a fair complexion. It doesn't feel heavy or sticky, it's quite easy to apply but the only downside is that it's not that easy to remove and that's why I give it 4 out of 5 stars. It's not such a big deal, with a good cleansing oil you can get the job done, but personally I sometimes just want to wash my face with my regular foam cleanser and be done with it. The curling brush is great if you want to get neat long lashes that don't look fake nor dull.