this was my first brightening concealer, as i'm just now getting into makeup, so i don't have a lot to compare it with. what i can say it's that it holds up pretty well throughout the day, does not get cakey and although it does crease, it is nothing out of the ordinary or that i would consider unmanageable. for the price i would say it is a great pruchase, although if you have medium skin and beyond i don't think this could work as it is fairly pink, even for me (and i'm pretty light skinned).