I got this in BE109 and I personally find this a very pretty and flattering color. It's beige/rose-like. My lips look natural, but a bit more dark red-pinkish. It does come off when you drink something or rub your lips. However, the color still remains lightly afterwards. Sometimes I keep it like that, or I'll just reapply. The lipstick does not feel drying and it smells a bit like bubble gum. Lastly, the packaging is very cute.