I love love love this lip product so much! It lasts long! After eating food (even oily food) and drinking, the color fades a little bit, but has a natural fade. It looks nice when you apply it and when it fades! I am in love with the color! The color is not bright or neon, but can be used as a daily lip color! I wear the BBIA Last Velvet Tint everyday. People compliment my lip color when they see me. I highly recommend this lip product because it lasts long and is a good price!