I got the color #4 Wow Pink, and it's a really nice, vibrant shade. The texture is like a mousse. Stick to one layer with this, otherwise it will get chunky and gather on your lips and just not look flattering at all. It is matte, but very comfortable, and doesn't dry my lips out at all, but makes them look really smooth. This stuff LASTS. It is really good. It does wear off eventually, but it leaves behind a stain and wears off quite evenly.