I bought the colour premium red as I felt that I didn't have a true red tint in my collection and I absolutely love this! the pigment is incredibly strong, and it definitely tints your lips well, and will last most of the day!

the formula of the cloud ink type is lighter than some of the others, so it is super easy to apply and blend, however, it has a straight dough foot applicator, and I prefer the sloped applicator of some of the other formulas.