This eyeshadow has a very unique feeling to it. It feels almost moist and cushiony to the touch. I swipe it on my lid using a finger (I don't see a brush working with this type of texture). The result is a pretty and subdued glitter. It's there, but it's not a loud type of glitter. I think this can be suitable for day and night. Very pretty. I got the honey roast shade and it is a versatile pale gold color.