This product lasts for a long time and has a good color range selection for you to match your hair and skin. However, the only problem I have with this product is the fall out. I've been using the eyebrow powder with an eyebrow brush for best results, because using the applicator straight onto my brows result in fallout on my eyelids and cheeks. If you use it that way, then it works great and lasts the whole day for me.