The packaging reminds me a lot of Fresh's Sugar lip treatment balms, though this is platstic rather than matte metal and is a fraction of the price. The Fresh is $22-23, making it nearly three times as expensive as Aritaum. On performance I would definitely say this moisturizes my lips as well as Fresh's, meaning this is a much much better way to spend your money! The smell is great, too. Would repurchase when I run out.