I purchased the color Cherry Candy and it's a nice reddish-pink shade. The applicator is nice and makes it easy to apply with just one time dipping into the product. Creating a gradient with this product is easy, too. The tint is moisturizing and makes your lips look smooth and hides fine lines on your lips. I am loving the lasting power of this especially. It lasted through drinking from a bottle and a meal. It did fade a little bit but the stain it leaves behind looks pretty on its own, too. Definitely worth the money!