It does moisturize my hair but once I blow dry it, it kind of loses all the moist so I only use medium heat then it kind of work. I am still trying this product but for now I am not entirely sure if it works. It didn'T cause any bad thing to my hair though. The tube is quite large and can last for a long time. I use this product in combination with other lador products and for now I would say it keeps my hair moisturized to a certain degree