This is my first peripera Ink product. My shade is #15 Bright Plum. I expected it to be more "plumy" and vivid, but it's rather a muted red-rose colour. I find that the finish is more creamy mat, and I can see myself wearing this on winter days. The formula is comforting, not drying, but not long-lasting either. It doesn't stay even after a drink or light meal. I wouldn't repurchase this but maybe would try other formula.