I've bought about 5 of these hair bands as gifts and for myself. They're super cute and work pretty well. The only complaint I've heard is they're not convenient for people with large heads, who wish to have them on for a lengthy period. I guess the electric stretch is sometimes too limited. My head is quite large and it fits fine but I wear this item for only 1-2 hours. Price wise, nothing from Etude House is going to be the most affordable but we buy because it's usually the cutest. Ultimately, hair bands sell for much cheaper and if you have a large head and plan to keep this on all night, seek something else.