I've used this twice a day for a little over a month and a half. My skin tone does looks a little bit brighter since using this. There's a citrus-y scent that doesn't last long after applying. (Scent keeps reminding me of orange flavored milk. I don't mind the smell. I like it!) It's very thin like water. I use this right after applying the Hada Labo Gokujyun Lotion. It absorbs quickly and make my skin feel really soft. (It makes my face feel like there's a soft powdery finish. I keep wanting to touch my face after using this.)  

I find the price somewhat expensive. I do like the product though and I would repurchase if it was on sale.