I've used the Missha Perfect Cover BB Cream in #21 Light Beige for a while now, and decided to buy this cute collaboration edition with Line Friends for the packaging. The formula is exactly the same as it is in the regular tube. #21 Light Beige is a good match for my fair skin tone that pulls a bit cool/pink. This BB cream starts off a little gray and can stay a little gray (like on my sister), but on me, the color warms up as the day goes on and I don't look quite so ashen. It's not oily (good balance for my oily T-zone and dry cheeks), and a little goes a long way for coverage. The finish is not as dewy as other BB creams can be, but not completely matte either. This product does settle into my fine lines if I don't set powder. The picture attached shows a dab of product on the left and blended out on the right.