I purchased this because I wanted an aloe gel product without alcohol. It comes in a hygienic and convenient squeeze tube. I am able to easily control the amount I want, and I prefer this kind of packaging to big tubs. The gel itself is fragrance free, just straight up the good stuff. It is very comfortable and soothing to use, especially as it is Summer right now. I like to use a generous amount as the last step of my skincare, like a sleeping mask.