I was afraid about the colour (european quite pale with some freckles). I ordered 23 but it turned out to be perfect. My big problem is the coverage. It is very poor, just like a european BB, which is not enough for me. I used Missha M Signature Real Complete BB (23) before and that was perfect. My skin condition improved a lot and I changed to Missha Cho Bo Yang which has a better colour for me (22) and a poorer coverage, but it was still perfect. My freckles and dark spots lightened very much since I use niacinamide, so I wasn't even thinking that Purito BB's coverage might be not enough. But it is very poor, really, for a korean BB.