It's got a lovely texture, with little bits of rice which help massage the skin. It's quite perfumed, but I really like the smell - however I'm sure that some people would find it a little bit overpowering. My skin feels incredibly soft and smooth after using this mask, and there appears to be a significant brightening effect for a while after removing the mask. This now has a weekly spot in my skincare routine, and the pot is large enough that it will last a long, long time at this rate.