It's very pretty but a more pink than pictured in the marketing photos (I got the clear one). Do not let that alarm you cause it still applies clear. The gloss seemed a bit heavy at first but it applied very smoothly and isnt tacky at all. I guess you can describe it to be more moisturizing than tacky. Its definitely worth it especially if you just want a little something to brighten up your lips. The tube itself is long and thin so it fits perfectly in your pocket.