I ran out of my previous toner and decided to give this a try because well, the bottle is pink. :) I definitely don't regret getting this. I wet a cotton pad with this toner and wipe it all over my face and neck. It smells so good! And it feels so comfortable on the skin. It doesn't leave behind a sticky feeling like the previous toner I used. I also carry a bit of this toner in a travel sized spray bottle so I can use it throughout the day. I strongly recommend this toner.