It's the first contouring product I've ever tried so I have nothing to compare it to. It's really easy to use and works well. I'm usually shade Beige for foundations and I bought #1Cozy Noon Sunlight because since I'm new to contouring, I wanted something light and natural looking so I don't look weird if I messed up. #1 definitely fits my needs. The brown color in #1 is very light, so I can see why some people might not like it, but you can definitely layer on more product for a more obvious look. I really like how light and natural it looks though.