This blush is a very creamy blush that has what I would call a powder finish. Its biggest drawbacks: it can look cakey if you apply too much, will emphasize any dry patches of skin. The staying power is ok, lasted around 4 hours for me and I don't really recommend this to super oily skin. I got this in Pinky Coral but I think it's definitely more pink than coral. The colour doesn't show up that well on darker skin tones unless you apply a lot. There is also a light floral scent