This is the first eyebrow pencil that I've purchased and I have it in dark grey. It is the correct colour for my black eyebrows and it is a very soft dark gray with no blue undertone so it is very wearable for anyone who wishes to have soft but defined eyebrows. You will not get the instagram eyebrow look with this product as it is not pigmented enough but it will give you a very nice polished look.
The formula is not the best, it is too hard and not creamy enough, also the tip loses its shape over time and you cannot draw very fine eyebrow hairs so it can end up blocky. The spoolie is also meh, it is not hard enough to comb full thick eyebrows but it is probably just the right one for soft eyebrow hairs.

If they made it with a different shaped tip (like a very thin one) I would repurchase but otherwise no.