The packaging is a matte tube with a very simple design, which I love because it's simple and not flashy. It didn't have any external packaging, which is environmentally friendly so also a plus. There is a seal inside inside so no need to worry about safety of the product. It a product that lives up to its name. Colorless and goes on smoothly. Not very intrusive, no strong fragrance. I have sensitive skin and have been tolerating it so far. Might be better as a summer item rather than winter, doesn't feel like it's heavy enough to protect the skin against the cold wind.