I purchased this with the intent of an easy lip gloss/balm to keep in my bag to apply on-the-go. Visually, I love the packaging design---it is very cute and pleasing to hold, open, and close. It is easy to keep in my bag and carry. Applying the product, I would recommend making sure your lips are well moisturized (such as with chapstick) for even and easy application. I bought option #3 (rosy), and the color is a very gentle and bright pink with an attractive shimmer to it. I think it is great for casual wear, and could also be used on top of a matte lip color if you want to add a shine. The longevity is not that great, but expected as a casual lip balm. I would recommend this product as something to keep in your bag and casually re-apply throughout the day either on its own, or to substitute as your first-applied lip product fades throughout the day.