The shade 301 is a bit too dark for me but it's still okay during the summer if I have a tan. I think I'm closer to 201 than 301 in shade. The finish is matte so it doesn't transfer as easily and I don't feel like I have to set it with powder. Like the product name indicates, it sets itself. It's has medium to high coverage. The coverage is buildable and it will cover any blemishes but I recommend using a concealer first for the undereye area even if it does cover dark circles. Will probably not repurchase since it's a little drying on me and the shade doesn't really match me. I'm going to try it again in when my face is properly moisturised but it felt a bit drying the last time that I used it. I might have liked it more if it was in 201. It's good but not amazing. It's good for touch ups.