Pros:

Nice scent and slightly sweet taste

Gel doesn't dry out lips like liquid, but is sheer enough to look natural

Formula is very comfortable to wear

Nice colour (I got #2, it's a sweet strawberry red colour with a hint of coral)

Soft doefoot applicator is really easy to use with this formula

Packaging feels sturdy and lid screws on tight.

Cons:

Limited shade range (I'd love to buy more but only like shade #2)