PK003 I OLIVE YOU looks like a glossy, translucent lavender on the doe foot wand applicator.  Applied it is a translucent pink, but not the pink shown above in the swatch picture.  Is more like the color of watermelon juice.  Truly pretty, stays moist like a lip oil, adds a hint of color.  Stays glossy for an hour or so and is perfect to wear on top of other kinds of Etude House's Dear Darling tints.  Can be worn alone or atop of other lip makeup.  Recommend!