For a honey overnight mask, it's definitely not as sticky as you'd expect. It's more of a gel consistency than cream if you're comparing it with the rice overnight mask. There's no overwhelming or sweet scent which is good. I have very dry skin so I actually apply this thinly as a daytime moisturiser and it's been doing the job. Didn't give it 5 stars because the packaging can be improved on. A spatula or a pump would keep it more hygienic but it's not too big an issue. Overall, awesome product!