Comes out of the tube as a fairly thick white cream, with some fragrance but nothing overbearing. Spreads easily on the skin, looking white and shiny at first, then eventually drying down to a silky matte texture with only a faint white cast.

I think the white cast will be noticeable on anyone darker than a No. 23 BB cream. Also, looking at the ingredients, the UVA protection probably isn't very good. Most likely it's the minimum required for the PA+++ label.