It comes out as a white cream but turns to its appropriate shade within seconds of application; it looks good on my pale skin which is usually a #13 or #21 in bb creams depending on the brand. The only Dislike I have for it is that if my skin is dry/flakey, or there is active acne, it seems cakey on my face despite its very dewy feel and finish. Not sure if I would repurchase again, but I think this would work well for others with no real skin issues. Covers well!