Super gentle cleanser but still powerful. There's some brightening immediately after using but it wears off afterwards, the scent is strong at first but you get used to it pretty quickly. It kind of smells like baby powder or those kind of products meant for babies :o. It foams up as you rub it in or after waiting for about 30 seconds, and because it has a low pH-level (!!!!!) it doesn't make your skin feel dry after rinsing. Though there is a tight feeling which is common for starch-based products,