I liked the consistency of the gel mask. It is very easy to put on, especially when it is in two pieces - it allows for more personal adjustment. Even if it feels a bit loose at first it dries down a bit to really hug your face. It is especially nice for cooling down in hot weather if you've had it in the fridge for a while before. However, it barely does anything for my skin - no moisture, no tightening, no nothing. It's fine as a gimmick, but don't count on it in your skincare.