I'm really picky with my foundations. I've probably used hundreds of different foundations, and have only found one or two that I actually like and have repurchased. This foundation is definitely up there with my other favourites. It goes on really smoothly, leaves me with a hint of a dewy glow, and lasts quite long (I usually need my foundations to last at least 9 hours). I usually apply it with a beauty blender after primer, and I set it with a powder.