I wanted to like it because I like the container it's in and the packaging is a very cute milk carton. However it didn't leave that much of an impression on me. Its claimed whitening effect comes from having niacinamide, but I've found (at least for myself) that products with niacinamide don't really do anything for me to brighten any PIH unless it's paired with N-Acetyl Glucosamine.

It is lightly fragranced which smells nice to me, but it didn't do much. I guess it moisturizes just fine but I'd rather have a moisturizer that does more stuff since niacinamide doesn't really do much for me. It also has ceramides which help repair the skin barrier. But for the price, $13 for 50 ml (1.6oz) I can just buy a different US brand for $14 for 3oz which has both ceramides and niacinamide, so... not really a good deal to me.

I use it as a back-up moisturizer now for when I'm outside or at work.