The SAEM Eco Soul Lash King Mascara makes yor lashes look natural nad soft. It is easy to put on another layer of the product to build the volume. I like the way it separates every lash. Mascara does not smell artificial like other mascara which is good. The olny thing I have problem with is that the product has many small hairs on the brush and they sometimes stay on my lashes which does not look very nice.