Easy to apply and spread with the brush, unfortunately Light beige was too light color even for me, although I'm very pale in winter. This product is good for people who want their foundation to be easy and fast to apply, which I liked about this product. It looks natural but its staying power isn't as good as many other BB products offer, also makes my face a bit cakey as time passes. Still, it isn't bad, just not my personal HQ product. :) I can use it as a highlighter.