If I were to compare this to other products in terms of texture, I'd place it underneath the Aritaum ginger lip mask and above the Laneige mask. The consistency of this product is like Vaseline but still thin enough that your lips don't feel suffocated. It's not as good at exfoliating as the Aritaum one, but it works well and it's easy to wipe off in the morning. Also, the scent is interesting- it's a cross between a plum candy and a floral perfume, which might not be great for those who prefer products with no scent.