The packaging is minimalistic, unlike the usual Etude House packaging. There's no pink, no "princess" looks or girly aesthetic, though I don't think this is a men's line either. A nice change for sure, if you prefer simpler designs over sweet, pink, girly looks.
The emulsion itself is a light, milky lotion with a very strong, sweet fragrance that doesn't smell at all like honey and more like some sort of vanilla dessert. It's pleasant (and extremely strong) but nothing like honey, unfortunately. When patted in, the emulsion sheers out and becomes pretty light. There's no sticky residue and it doesn't feel greasy. I am not seeing long term effects yet, but I have hope for this helping my face stay hydrated.
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