First of all, the packaging is super cute. I bought PK005, "Pink in Dolly" for a toned down, lighter pink. However I feel like it looks close to the BE101 "Beige in Caramel" preview image - this may be because of the natural pigmentation of my own lips though. It does not have that glossy sticky texture of lipgloss and is relatively long lasting. An only major complaint would be the applicator itself, which is a bit awkwardly shaped for apply, in my opinion. Because of this I find the price a bit expensive, however I definitely do use the product and do like it!