This has become one of my all-time favorite K-beauty products! I started using this a couple of years ago, when I was just getting into K-beauty to help heal my cystic acne. I liked the minimal ingredient list, so thought I'd try it--and I'm so glad I did! It works so well as a first step cleanser, I've been amazed at how it just dissolves all my foundation and face makeup (but you'll still need something extra for heavy duty waterproof mascara, etc.) It's also very refreshing. It has a very faint natural sort of aloe/clean scent but it is barely noticeable and doesn't linger. Even though it says you don't have to rinse it off, I still follow with a gentle non-foaming cleanser. My Mom loves it too! Overall, I'm extremely pleased with this product and have repurchased multiple times!