As always, Etude House has the cutest packaging. I saw this jelly lipstick and I immediately fell in love. The color I bought is JPK004. It's a very natural orange color. The color is very sheer. When I wear it, it almost look like I'm not wearing any lip product. In order to use this, you must have very moisturized lips though because this gets dry super fast. And it will settle into all the little cracks on your lips. Not a very cute look...