I bought this since I was looking for a nice lip color that I could wear on days my lips are feeling dry. I find that a lot of other moisturizing balms have little to no color at all, and since my lips are quite pale, I really wanted something that would make me look alive while still moisturizing my lips, haha. This balm is decently moisturizing, but it is not always forgiving on dry or chapped lips. Sometimes it highlights the dry parts. I included a swatch of this tint balm, along with a swatch of the Innisfree My Lip Balm no.10. This one in no. 3 is a coral type of color that is nice and vibrant. It isn't super moisturizing, but it keeps my lips comfortable enough.