I really like this lip balm! It excels where other balms lack, which is having a healthy dose of color along with being very nicely moisturizing. The shade I have, no. 10 Ruby Grapefruit Tea, is a nice bright reddish-pink shade. It swatches quite vibrantly in the photo, but on lips (where it's spread out thinner), it is slightly lighter.

This balm is very nicely moisturizing and is quite forgiving on dry lips. I'm really happy with this. I have had chronic dry lips for a while and wanted something that would help moisturize them while giving them color. This totally fits the bill and I am looking to order more shades of this in the future.

This definitely feels a bit thicker than your average lip balm while it's on, but I actually kind of like it. It feels like a sort of comforting, moisturizing coat that feels really nice when lips are parched. This will be really great in the winter too I expect! I wore this continually and after a few days, even when the balm was off, my lips were so soft and didn't have any dry skin on them whatsoever.

This has a lemony sort of smell/taste, and it lasts a decent amount of time on lips without eating/drinking. This has a simple packaging with a slant-tip applicator. The amount that is in the tube will last a long while, so I believe that this is quite worth the price :)